Social media analytics is the collection and analysis of data from social media platforms. It is an area that is largely untapped, and the majority of companies do not have established procedures in place to collect the appropriate data with the proper tools. However, there are a number of social media analysis platforms that can be used with ease to leverage the relevant information.
You will have to prioritize on what you want to track and get familiar with one or two tools before moving on. There is a wealth of information to monitor, and some tools function only on one social platform, others provide multi-platform capabilities. Below are 5 of the best free social media tools. You can use them to set up strong social signals, which in turn – for example – can benefit your local SEO.