Generally, SEO experts offer 3 different types of courses:
The basic training is basically SEO for dummies. Don’t feel offended by the terms I use, but it is the way we call a course for beginners!
In these courses, you can expect to learn all the basics of search engine optimization. Be prepared to get information about on-page and off-page SEO.
The main topics will most likely be:
If you know most of these things already, then it’s probably better to look at an advanced class.
In these more professional courses, the topics are often more specific and a bit more complicated.
For example, if you are running a local business, then it would be wise to take an advanced course in local SEO. You will probably be taught how to get into Google’s local three pack, how to optimize your ‘Google My Business” profile and more.
The in-depth information will of course vary per teacher, but it should definitely point you in the right direction to achieve higher rankings in the search engines.
Complete SEO courses are most often a red flag. At least, in my experience, there are a lot of these courses which you can find on Google.
I have followed a couple of them just to check if my statement is correct, but the complete courses are more often than not just a recap of a lot of different blog posts.
The tips are not very actionable, and you could basically do the research yourself online.
My advice would be to refrain yourself of entering any of these broad SEO courses, but instead refine your choices to trainings which really go to the core of the issues you are facing.
Are you trying to build up your domain and page authority, but you are not succeeding? Then select a course which focuses on off-page SEO.
In the end, a course should be helping you to solve a problem that you are having. Ask yourself what are your weaknesses, and go from there.