For a lot of owners of local businesses, it is quite complicated to keep their target audience engaged on social media platforms.
Social signals are, however, ranking factors for local SEO. Even though it only counts for roughly 4%, they could give you the edge over a competitor.
That is why it’s sometimes not a bad idea – if you lack time, to hire someone internally or externally to do the social media for you.
The amount of likes, shares, votes and pins shows the search engines that your clients value your services or products.
Haven’t made a Pinterest, Facebook, Twitter or LinkedIn page yet? Start looking into it, because it takes time to build a relationship with your audience. In general, the earlier you start, the better it is.
Again, make sure the information on the social media platforms is consistent. Try to create identical usernames, use similar descriptions and keywords, the same color style, etc. Engagement will go up if people are easily able to recognize and identify your brand.
Imagine we had an interest in ‘David Myers Photography’. It would be a shame if we could not find his page easily on facebook. He would be missing out on the likes and follows of people who like the work he provides.