Something which I see a lot is that people are super happy about their design. Their page comes with a nice and big banner.
But what they don’t realize is that the banner pushes the content of the pages down. People get annoyed by the smallest things, and scrolling down is certainly one.
So what is my advice?
Make sure the content of a page is directly visible to your visitor.
The same goes for pages on which too much is happening. Users want the information they are looking for without a fuss.
Get rid of your annoying pop-ups, huge banners, deformed content and other visually distracting elements.
According to Neil Patel’s article about reducing bounce rate, 70% of users get dissatisfied with irrelevant pop-ups.
Let’s not fool ourselves, no one is fan of these things. So why would you bother anyone with it?
Research however shows that pop-ups can increase your conversion rate.
If you would like to include them on your site, I would recommend to make them appear after a certain amount of time spend on the website, or after clicking on a call-to-action button.
By doing so, the pop-ups become less intrusive, and the reader has time to actually read what he or she might sign up for.
Also, make sure to have a compelling introduction. People who land on your page decide in the first couple of seconds whether the content will interest them.
It is a bit a cliche, but the first impression matters.
In my experience, short introductions work better than lengthy pieces of text.
Be concise and to the point.
Tell the users what you will be able to do for them. They are already coming on your website to read more about the topic, so a massive introduction is pointless.
However, once you got your readers hooked with your compelling introduction, it is time to serve them some long and in-depth content.
The reason you would want to do so, is to increase the average time spend on your page (ranking factor).
Hence, it is better to write around 1800 words, instead of 500.
This will also contribute – if your content is of high-quality – to answering the complete search query of the visitor.
Additionally, if your content is awesome and compelling, people tend to read parts several times to get a better understanding of the topic.
Your dwell-time will seriously improve because of this.
I generally advice people to write about 1,900 words per post.
In fact, most pages that rank first in the search results average a little more than 1800 words.
However, a problem which I have seen a lot because of this rule of mine, is that people tend to ramble on with long pieces of text.
I am not telling you to just write for the sake of it. No, you need to write short paragraphs with real answers to the visitor’s queries.
Because what will happen if your answer is only half? They will feel dissatisfied with your content and they will look elsewhere.
Do not make this common mistake.
Make compelling and emotional (sub)headers. This will help the people to browse through your text to get the information they seek.
Structure is extremely important for readers. No one likes to get lost in an ocean of information!
A last tip to decrease your bounce-rate is to implement an efficient internal structure.
User might have liked your content and want to read more.
It would be a waste to not take the opportunity to keep them on your website.
That’s why I always advise to link to different pages on your website if there is a natural connection.