Before we start with improving the ranking of your homepage, you need to figure out what your website’s main topic is. My own homepage is for example ranking for SEO Specialist Amsterdam.
In order to find the right fit, you can use the free SEO tool Ubersuggest from Neil Patel to get you an idea of the search volume, the competition and the CPC of your keyword.
This is one of the best free SEO tools available for beginners when it comes to basic keyword research.
Similar to our example ‘Search Influence’, you can also rank for the same words as your domain name or brand name.
For example, if your website is called ‘buysmallthings.com’, you could decide to rank for those exact words. In fact, your domain name is a small ranking factor.
That’s why I always recommend really thinking about the name of your business before deciding to buy a domain.
My own website is called BeJudged, but that’s not what I’m ranking my homepage for. In some way, you will usually start ranking for your domain name at some point or another. So it’s technically not a requisite to try and rank for these exact words.
Let’s get back to our example of Search Influence, so that we can see how you should use this free SEO tool to research keywords.