When you are starting with SEO, you probably don’t have the same budget as big agencies.
Therefore, you have to be creative with the tools which you decide to use.
I personally tested all the free SEO tools below.
Go check it out!
Keyword Research Tools
Ubersuggest is a free SEO tool designed by the team of Neil Patel with the goal of finding keywords. Fill in search queries for which you would like to rank and find out the search volume, SEO difficulty, paid difficulty and the cost per click. The tool has recently been slightly tweaked, which makes it even easier to use and allows for more features.
Unlike the previous keyword research tool, Keywords Everywhere is a browser plug-in. The functionalities are simple: everywhere where you can make searches in your browser, the free tool will show you search volume, CPC and competition (in regards to PPC). The best way to know if you find it useful is to install it and give it a go.
Free Technical SEO Tools
The speed of your website can influence its’ rankings. That is why you want to ensure that your site loads as fast and smooth as possible. GTmetrix is a great tool to get an indication of where you can still make technical changes to gain some speed. GTmetrix gives you tips and recommendations, which you can then easily follow up.
Website Penalty Indicator
People are often obsessing about Google algorithm updates. However, the search engine giant never really reveals the true nature of the changes. That is where Website Penalty Indicator comes in handy. It shows you the different dates of ‘known’ algorithm changes and it compares it to the organic traffic flow of your website. By doing so, this technical tool gives you an indication if your sudden drops or ups in ranking have something to do with changes in Google’s search engine.
Let me show you how I use some of those free SEO tools!
Free Content Optimization Tools
Some programs tend to overcomplicate things when it comes to search engine optimization. This is why I do like to use this simple analysis tool for on page SEO. It gives you a rapid overview of missing elements, such as alt tags, metadescriptions, headers and other content related issues.
SEObility is not completely free, but even the limited features can be of good use. You can make an account for free and get your optimization score for your website. The tool then gives you a lot of different recommendations in three areas: tech&meta, structure and content. Following their guidelines can in my experience greatly improve your rankings.
Free Link Building Tools
BuzzStream offers different small and free link building tools. Their email research tool can be very handy to get in contact with the right people, for example when you want to write a guest post for a certain website. Simple and efficient. Also take a look at their other useful tools!
LinkSearching is a free SEO tool which can help you to find free backlinks. Just enter your keyword in their software and you will get a selection of websites to which you can easily reach out. Whether you are looking for a link from guest blogging, educational websites (.edu) or directories, LinkSearching will show you promising backlink opportunities.
Let me know what you think!
Are you using any of the tools I have suggested?
Do you know any other free SEO tools?
Which one is your favorite?
I’d like to know! Leave me a comment in the section below.