5 major benefits of SEO:
- Traffic inflation
- A measurable return on investment
- Improves the user experience (UX)
- Long-term effects
- Creates brand awareness
Growing the organic presence of your business online has to be one of your highest inbound marketing priorities. With more than 100 billion searches each month on Google, you can simply not ignore the value of the traffic which SEO is able to bring to your business.
Moreover, paid ads have only a 2% conversion rate on average, whilst for SEO it is around 4%. This clearly indicates a better return on investment. Also, the outcome of a search engine optimization campaign is easier to track and measure. A click on google is simply more valuable than a click on an ad.
Investing in search engine optimization helps you to improve the user experience. On-page SEO is an important element in this, as it greatly improves the navigation of your website. Your customers will be thankful that you put time, effort and money into making your online business user friendly.
If you decide to optimize your website, then you will also notice that once the correct changes have been made, your traffic will be boosted for a long period of time. Users will keep finding your website, giving your business the opportunity to sell more products and services.
Another valuable benefit of SEO is that it creates brand awareness. Having your website in the top search results will lead to more impressions and visitors. This will automatically increase your brand exposure. Additional, having your website listed in the top results is often perceived as a sign of trust. It makes potential customers believe that you offer the best products and services on the market.